But here's the thing - despite all that experience, I was still struggling with content creation for my own business.
I started Ignite Branding & Marketing in 2016 to help small business owners build strategic brands without the overwhelm. But as a solo entrepreneur with 2 kids, I needed to create consistent content while running everything else.
I tried using AI, but it wasn't working.
ChatGPT gave me generic content that didn't include my personal insights, didn't connect to my offers, and definitely didn't sound like someone with 17 years of strategic expertise.
I was spending MORE time fixing AI outputs than if I'd just written the content myself.
But I wasn't about to give up - as a Type-A Virgo, I HAD to make this work systematically.
AFTER BASIC PROMPTS WEREN'T CUTTING IT
I built workflows that make ChatGPT create strategic content that includes personal insights and connects to business goals.
The BrandGPT Content System wasn't born in some fancy strategy session.
It was born from pure necessity - I needed a way to create consistent, strategic content that reflected my expertise and grew my business, without spending hours every week on content creation.
And it works incredibly well.
I know because I use it every day - for LinkedIn posts, emails, blog content, video scripts. It saves me hours while creating content that actually drives results.